Accenture Media and Entertainment Feed

Tune into 3G Mobile Radio

Thu, 11 Jan 2007 19:16:43 GMT

3g Mobile radio offers both wireless carriers and content providers a potential new revenue stream. Pursuing the opportunity separately is one option. But we think tuning in together through partnerships is the better pathway to high performance.

As They Like It

Thu, 09 Oct 2008 15:29:00 GMT

Attracting new audiences was a top priority for the legendary Royal Shakespeare Company. But before the RSC could proceed, it needed to sharpen its marketing skills.

It's a Networked World, After All

Tue, 07 Apr 2009 07:11:01 GMT

Consumers everywhere are waiting for the communications, high-tech, and media and entertainment industries to make good on three promises: a seamless experience, a common platform and superior service.

Staying Ahead of the Changing Marketplace for Consumer Technology Devices and Services

Tue, 04 Aug 2009 06:40:00 GMT

Outlook Point of View June 2009, No. 1

Sustaining Shareholder Value and High Performance in the Broadcasting Industry

Thu, 19 Mar 2009 17:32:18 GMT

Outlook Point of View January 2009, No. 1

Radio Active

Fri, 08 Jun 2007 13:38:37 GMT

Using what one participant calls "the power of partners," Canadian Satellite Radio was built from scratch—financing, broadcast studios, technology infrastructure, staffing, subscriber services—in a heart-pounding 12 weeks.

Where Have All the Ads Gone?

Thu, 02 Oct 2008 22:05:57 GMT

Online, interactive and mobile technologies are challenging the traditional advertising model. The industry will never be the same.

ITV: Service Oriented Architecture

Mon, 29 Oct 2007 17:00:07 GMT

Accenture helped ITV create a new technology road map that leveraged the potential of service-oriented architecture (SOA) fully, helping the company to become more flexible and effective on the journey toward high performance.

Driving High Performance with Managed Services for Digital Content Creation and Distribution

Wed, 20 Aug 2008 18:13:29 GMT

Outlook Point of View June 2008, No. 1

Capture the Next-Generation Customer with Information Management

Tue, 28 Jul 2009 07:03:00 GMT

Many communications, entertainment and high-tech companies have lost sight of what customers want. Even though the Internet has granted customers unprecedented power and choice, obsolete views of customer behavior persist.

Not Just Blue-Sky Thinking: Cloud Computing and the Digital Supply Chain

Thu, 25 Jun 2009 04:39:00 GMT

Accenture's work with first-generation digital supply chain solutions shows great promise for cloud computing to move broadcast, studio and entertainment companies to the next generation of value. By using the cloud for selected digital supply chain processes—transcoding, file transfer, vault services and so forth—companies can overcome a number of constraints of a traditional IT infrastructure.

2008/2009 Accenture US Consumer Technology Research Findings

Tue, 23 Jun 2009 06:19:42 GMT

For the past two years, Accenture has been conducting in-depth research about the usage patterns of various types of consumer technology products and services among United States consumers—comparing research results from 2008-09 to those compiled in 2007-08.

The Accenture Global Broadcast Consumer Survey 2009

Mon, 04 May 2009 06:59:00 GMT

As video content companies battle for revenues amid the accelerating migration to digital, they face an ever-intensifying need to respond to changing consumption habits. Failure to do this will mean playing catch-up against other choices. At worst, failure to respond to market changes could lead to a provider’s extinction.

New, Easy, Connected!

Wed, 10 Jun 2009 06:35:38 GMT

Convergence is entering a new phase where the technical ingredients of the convergence mix are becoming mature enough to allow services to be guided by customer demand. And at a time when economic conditions are at their most challenging, the momentum of convergence continues to reshape customer interactions; digital products and services; and industry player strategies.

Media Prima Berhad: Advertiser Sales Management Solution

Tue, 28 Apr 2009 07:12:00 GMT

[PDF, 890KB] PDF Help

Educational Testing Service: Supply Chain Outsourcing

Mon, 09 Feb 2009 02:24:00 GMT

Educational Testing Service (ETS) serves the testing needs of the College Board as well as of corporations, government organizations and educational consortia. With the overall objective of becoming a high-performance business, ETS decided to improve its supply chain to support a more intense pace of its growth and push into new markets.

Accenture Digital Media Services

Fri, 17 Apr 2009 02:16:36 GMT

Consumers increasingly expect anytime-anywhere-anyhow access to content, due largely to the proliferation of new technologies and hand held devices. This thrusts companies across all industries into a digital media war to win and engage talent, customers and potential clients.

Mobile Advertising and the Future of the Communications Industry

Wed, 15 Apr 2009 08:15:15 GMT

Outlook Point of View November 2008, No. 4

Mobile Advertising and the Future of the Communications Industry

Wed, 11 Feb 2009 16:18:57 GMT

Outlook Point of View November 2008, No. 4

Television in Transition

Thu, 25 Sep 2008 21:01:59 GMT

Download Television in Transition. [PDF, 2.7MB] PDF Help Consumers worldwide increasingly regard the traditional television set as just one option for consuming video content as the boundaries among TV, mobile handsets and PCs blur by the day. As this shift in consumption behavior increases, massive change is underway. This will ultimately transform the content production and distribution marketplace around the globe. Advances in distribution technologies and devices is enabling new content offerings, which is driving new consumption habits among consumers of all ages in all geographies. While all consumers are joining the move toward new modes of consuming content, younger consumers are spearheading this shift, especially those under 25. These consumers are more dissatisfied with current television options and more likely to watch content on alternative devices, and more likely to prefer watching content on demand. This behavioral shift among younger adults represents the beginnings of an impending wave of change. The wave promises to be all the more powerful since consumers of all ages share a tendency to be loyal to content brands rather than distribution channels. Indeed, consumers seek the content brands they want regardless of channels, rather than sticking with a channel they know. The message is clear: the days of the lineup are numbered—and the value of “must-see TV” in prime time is falling. This is something the networks must come to terms with and address before it is too late.

The Capabilities to Drive High Performance in the Digital Advertising Industry

Fri, 12 Dec 2008 16:48:02 GMT

Outlook Point of View October 2008, No. 1

The Challenge of Change: Perspectives on the Future for Content Providers

Tue, 16 Sep 2008 21:50:17 GMT

Across the entire media and entertainment industry, new digital technologies and consumer demands for continuous access to high quality content is challenging traditional ways of doing business. This does not mean that traditional content and media are dead. Far from it. But there’s no denying the pace of change. A generation from now, people will rely on media and information much more than they do today. Cross-platform access to content—anytime, anywhere—will be the norm. As new technologies emerge, providers will adopt them readily. Disruptive players will force their way into the media and entertainment industry. For the time being, however, “old” and “new” media will ride side-by-side. Each will fuel interest in the other. Digital will continue to enhance the consumer experience, enabling wider and more immediate distribution. All industries eventually arrive at an inflexion point. The financial services industry had no choice but to embrace electronic trading. The travel industry was forced to accept its consumers shopping online for the best deals. The telecommunications industry had to come to terms with VoIP. Now the media and entertainment industry has reached this point. Companies in this sector know what they must do. And, as ever, there will be no prizes for second place.

Beyond the Hype: How New Content and Technology are Redefining the Future of Media

Tue, 21 Aug 2007 13:02:07 GMT

Web 2.0 is emphatically here to stay. Social media is a powerful new force. And content owners must come to terms with the implications. Where will revenue growth come from and should organizations embrace online video as an opportunity—or fear it as a threat? At Accenture we believe that this new landscape creates a huge media growth opportunity. Yes, competition is fierce on many fronts. But it always has been. With boundaries blurring between sectors, the question is: are you ready for battle? Digital transformation holds the key to success—and achieving that goal is the challenge for 2007 and beyond. To help understand the scale of new content opportunities, and the ways in which companies are approaching them, Accenture recently completed its Media Content Survey 2007. Now established as a signpost to change in the media and entertainment industry, this research project surveyed more than 100 of the most influential content executives in leading companies worldwide.

Driving Service Innovation in Communications, High Tech and Media:TextThe Impact of Google's Android Platform

Wed, 19 Mar 2008 21:44:03 GMT

Outlook Point of View February 2008, No. 2

How to Compete With "Free"

Mon, 16 Apr 2007 16:35:40 GMT

Pervasive broadband is making it easier to pirate and share music and film files than even just a few years ago. And consumers’ appetites for larger chunks of content across all device types is increasing exponentially almost daily. If the content you create, broadcast or distribute is available for free, the knee-jerk response might be to lock it down. And many companies do so using ultra-rigorous digital rights management (DRM) technology. They also tend to impose a rigid user experience based on business rules. Logic suggests that the way to “compete with free” is to block the free supply, locking down the content with harsh security measures. It also suggests that you force people to pay as much as you feel is appropriate. The music industry has been through this pain already. It has learned that attempting to lock down and control content that way can be a big mistake. And we at Accenture tend to agree. There are better ways to increase market share and customer loyalty while reducing the impact piracy can have.