Media & Entertainment Podcast Series: Digital Transformation in Challenging Times

The Changing Face of the Mobile Web - Audio

Lars Kamp — Fri, 19 Nov 2010 19:50:00 GMT

Consumers are increasingly surfing the Web through their mobile devices. How is this trend, and the technologies that make it happen, altering the digital landscape? In this podcast, Lars Kamp—an executive with the Accenture Strategy service line—talks about the characteristics of the mobile Web and explains what it means for the strategies and innovations of today's media and entertainment companies.

Driving High Performance through Challenging Times - Audio

Global Managing Director for Accenture’s Media and Entertainment — Fri, 19 Nov 2010 19:45:00 GMT

In this comprehensive overview, the Global Managing Director for Accenture’s Media and Entertainment practice talks about the effects of the economic crisis on different industry sectors, as well as some of the inherent strengths of companies today as they seek to manage costs while still maintaining a commitment to innovation and careful investments. New strategies and solutions are critical in areas such as digital transformation and digital advertising.

The Future of Digital Transformation - Audio

David Wolf — Fri, 19 Nov 2010 19:45:00 GMT

In this podcast, David Wolf, Accenture’s global lead for digital transformation in the Media and Entertainment service line, talks about the technologies and solutions that are transforming the marketplace and about what companies must do to achieve high performance in this exciting but challenging environment.

Trends in Digital Optimization and Marketing - Audio

Philipp Stauffer — Fri, 19 Nov 2010 19:45:00 GMT

In this podcast, Philipp Stauffer, a senior executive with Accenture Marketing Sciences, speaks about some of the challenges companies are facing in "going digital." To drive high performance even in these challenging economic conditions, companies must incorporate new kinds of analytics and optimization capabilities into the DNA of their organizations.

Advertising Models for the Digital Age - Audio

Emily O'Halloran — Fri, 19 Nov 2010 19:00:00 GMT

Challenging economic times are being felt everywhere, but perhaps nowhere more so than in the advertising industry. In this podcast Emily O'Halloran, the global lead of Accenture's Digital Advertising service line, talks about the advertising models and innovations needed to drive user growth and high performance in the digital industries.